
[
	{
		"product_id": "221249", 
		"product_title": "Emma Memma Stationery Set", 
		"product_content": "Sure to keep pre-schoolers entertained for hours, this Emma Memma Bumper Stationery set includes an A5 notebook with lined pages, six character colouring pages, a grey led pencil, 6 mini colouring pencils, three stampers, a sharpener, an eraser, a pencil tub and 2 x colourful A5 sticker sheets. With so many activities to complete, little ones will love being creative with Emma Memma and her favourite friends! Perfect for on-the-go fun, after use simply pack everything back in the wallet for safe-keeping. Presented in a branded clear wallet with orange gemstone handle. Hang-tag attached.Bring creativity and organization together with the Emma Memma Stationery Set, a delightful collection of school and art essentials featuring the beloved Emma Memma character. Perfect for young fans, this vibrant and colorful set is designed to make learning, writing, and drawing more fun and exciting. Whether your child is working on homework, creating art projects, or simply doodling for fun, this stationery set provides all the tools they need to express themselves while keeping their workspace neat and organized. The Emma Memma Stationery Set includes a variety of must-have items for school and creative play, such as pencils, an eraser, a ruler, a sharpener, and a notebook—all adorned with cheerful Emma Memma designs. Each piece is thoughtfully crafted to be both fun and functional, featuring bright colors and illustrations that will capture your child's imagination. The set encourages children to take pride in their work, whether it's writing stories, solving math problems, or drawing their next masterpiece. Designed with little hands in mind, the pencils are easy to grip, making writing and drawing comfortable for young children. The eraser is soft yet effective, allowing for clean corrections without tearing the paper, while the ruler and sharpener are sized just right for small hands to use with ease. The included notebook offers plenty of space for creative writing, drawing, or note-taking, making it a versatile addition to your child's school supplies. Made from durable, high-quality materials, the Emma Memma Stationery Set is built to withstand the daily wear and tear of school life while maintaining its bright and playful appearance. The compact and lightweight design ensures that all the items fit easily into a backpack, making it perfect for school, home, or on-the-go creativity. Plus, the cheerful Emma Memma theme adds a personal touch that will inspire your child to use their imagination and stay organized. Parents will appreciate the practicality of this set, which provides all the essentials in one convenient package. Whether you're preparing your child for a new school year or simply looking to add some fun to their daily routine, the Emma Memma Stationery Set makes learning and creativity more enjoyable. The set is also a fantastic gift idea for birthdays, holidays, or as a reward for a job well done. Ideal for schoolwork, art projects, or creative play at home, the Emma Memma Stationery Set is more than just a collection of tools—it's a way to inspire young minds to explore, create, and learn in a fun and engaging way. The colorful, character-themed designs make this set a favorite among Emma Memma fans, while the durable and practical elements ensure that it will be a reliable part of your child's routine for a long time.Includes notebook, colouring pages, pencils, stampers, sharpener, eraser & sticker sheets Features sweet Emma Memma illustrations Perfect for on-the-go fun", 
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		"product_brand_id": "119", 
		"product_price": "31.99", 
		"product_price_ex_tax": 33.325, 
		"product_price_local_tax": "39.9900", 
		"product_created_datetime": "2026-09-24 08:13:36", 
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	}, 
	{
		"product_id": "221246", 
		"product_title": "Emma Memma Pencil Set", 
		"product_content": "Children will love to learn to draw and write with these vibrant and fun grey lead pencils. This set of 3 pencils feature character eraser toppers of Emma Memma, BB Butterfly and Waffles Wombat. A great gift idea for an Emma Memma fan! Presented on a hang-sell backing card.Spark your child's creativity with the Emma Memma Pencil Set, a delightful collection designed to make drawing, writing, and coloring a magical experience. Featuring the beloved Emma Memma character, this pencil set brings fun and imagination to your child’s artistic and school activities. Whether they're sketching their favorite characters, doing schoolwork, or simply doodling, these high-quality pencils make every task more enjoyable with the familiar presence of Emma Memma. The Emma Memma Pencil Set includes several vibrant pencils adorned with playful illustrations of Emma Memma, each one showcasing the character’s signature style and colors. With smooth, easy-to-use graphite, these pencils are perfect for both writing and drawing, making them versatile tools for school, homework, art projects, and creative play. The pencils are designed for a comfortable grip, ensuring that little hands can easily manage them while developing fine motor skills and hand-eye coordination. Made from durable, eco-friendly materials, the Emma Memma Pencil Set is built to withstand the demands of daily use, whether at school or home. Each pencil is crafted with sturdy wood for long-lasting performance, and the high-quality lead resists breaking, ensuring smooth writing and drawing experiences. Plus, the bright, colorful designs make this pencil set a must-have for fans of Emma Memma, adding a cheerful touch to their school supplies. The set also comes with an easy-to-use sharpener, keeping the pencils sharp and ready for creative projects anytime, anywhere. Compact and lightweight, this pencil set fits easily into backpacks or pencil cases, making it convenient to carry to school or on the go. Parents will appreciate the practicality and durability of the set, while children will love the colorful Emma Memma designs that inspire creativity during both work and play. Perfect for back-to-school, art projects, or as a fun gift for Emma Memma fans, the Emma Memma Pencil Set is a great way to make learning and creativity more exciting. It’s also an ideal gift for birthdays, holidays, or as a reward for a job well done. Whether your child is a budding artist or just needs reliable pencils for school, this set combines functionality with fun, ensuring that their school supplies are as inspiring as their imagination. With its high-quality construction, fun designs, and practical features, the Emma Memma Pencil Set makes writing and drawing more enjoyable while helping children develop essential skills in a fun and engaging way.Features sweet Emma Memma illustrations 3 pencils with eraser toppers Perfect for Emma Memma fans", 
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		"product_price": "14.39", 
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		"product_created_datetime": "2026-09-24 08:13:03", 
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	{
		"product_id": "213584", 
		"product_title": "Competitive Gaming Office Waterproof Mouse Pad", 
		"product_content": "Product information:Model: Xiaomi super large double-material mouse padSize: 800*400*2 (mm)Color: black, grey The Competitive Gaming Office Waterproof Mouse Pad is a must-have accessory for serious gamers and professionals alike. Designed for optimal performance, this mouse pad provides a smooth, durable surface that enhances mouse precision, while its water-resistant construction ensures lasting durability. Whether you're in the middle of an intense gaming session or handling detailed office work, this pad delivers the reliability and control you need. Key Features:Smooth Surface for Precision: Engineered with a smooth, finely-textured surface, this mouse pad ensures precise mouse tracking for both optical and laser mice. The surface is optimized for quick movements and high accuracy, making it perfect for competitive gaming as well as tasks that require precision, such as graphic design or video editing.Waterproof and Easy to Clean: Spills and splashes are no longer a problem with this waterproof mouse pad. The water-resistant coating prevents damage from liquids, ensuring that your workspace stays clean and your mouse pad remains functional. Simply wipe it down with a cloth for easy maintenance.Non-Slip Base for Stability: The non-slip rubber base keeps the mouse pad firmly in place, even during the most intense gaming sessions. The sturdy grip on your desk surface prevents unwanted movement, ensuring that your gaming or work experience remains uninterrupted.Large, Extended Design: With its generous size, the mouse pad offers ample space for both your mouse and keyboard, creating a comfortable and expansive workspace. The extended design is ideal for gamers who require extra room for wide mouse movements and for office workers who need an organized, clutter-free desk.Durable and Long-Lasting: Crafted from high-quality materials, this mouse pad is built to withstand heavy use over time. The edges are reinforced to prevent fraying, ensuring that it remains in excellent condition even after long hours of use.Ergonomic Comfort: The thick, cushioned design of the mouse pad provides ergonomic support for your wrist and forearm, reducing fatigue during extended gaming sessions or long workdays. Its comfortable feel ensures that you can work or play for hours without strain.Sleek and Professional Look: The minimalist design and sleek appearance make this mouse pad a stylish addition to any setup, whether it's a gaming station or a professional office. The understated look ensures it blends seamlessly with any decor while providing top-notch performance.Perfect for Gaming and Office Work: Whether you’re a gamer looking to enhance your performance or an office worker in need of a reliable, comfortable surface, this mouse pad is designed to meet the demands of both. Its versatility makes it an essential tool for a wide range of users.Portable and Lightweight: Despite its large size, the mouse pad is lightweight and easy to roll up, making it convenient to transport to LAN parties, the office, or any other location where you need a reliable surface for your mouse.Perfect for Gamers and Professionals: Specifically designed to meet the needs of gamers and professionals in New Zealand, this mouse pad delivers high performance in both gaming and productivity environments. Whether you're battling it out in a competitive game or completing important work tasks, this pad ensures precision and comfort.The Competitive Gaming Office Waterproof Mouse Pad is the perfect accessory for those who demand precision, durability, and comfort from their workspace. Whether you’re a competitive gamer striving for victory or a professional seeking a reliable surface for your tasks, this mouse pad provides the perfect balance of performance and practicality. With its waterproof design, non-slip base, and smooth surface, it’s an essential addition to any gaming setup or office environment.", 
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		"product_price": "47.99", 
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		"product_created_datetime": "2026-09-22 13:08:48", 
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	}, 
	{
		"product_id": "213579", 
		"product_title": "24-color Painting Skin Color Pen Hand-painted Portrait Color Pencil Oily Art Supplies", 
		"product_content": "The 24-Color Painting Skin Color Pen Hand-Painted Portrait Color Pencil Set is an essential tool for artists looking to create realistic and vibrant hand-drawn portraits. This set offers a comprehensive range of skin tones, allowing you to capture the subtleties of complexion with precision and depth. Whether you're a professional artist or an enthusiastic beginner, these oily pencils are perfect for achieving detailed shading, smooth blending, and lifelike results in your portraits and illustrations. Key Features:Wide Range of Skin Tones: The set includes 24 carefully selected colors that represent a wide variety of skin tones. From light to dark complexions, these pencils provide the versatility needed to create realistic and diverse portraits, allowing artists to accurately capture every subject's unique skin color.Oily Pencils for Smooth Application: Designed with an oily core, these pencils offer smooth, creamy application, making it easy to blend and layer colors for a professional finish. The oily texture ensures that the colors glide effortlessly on the paper, providing excellent coverage and vibrant results.Perfect for Hand-Painted Portraits: Whether you're working on a detailed portrait or adding finishing touches to a larger piece, these pencils are perfect for creating lifelike skin tones. The soft, blendable formula allows you to achieve subtle shading and smooth transitions, making them ideal for realistic portraiture.Durable and Long-Lasting: Each pencil is made from high-quality materials that resist breakage, ensuring that your tools last through even the most demanding projects. The rich pigmentation provides long-lasting color that remains vibrant over time, giving your artwork a polished and professional appearance.Ideal for Shading and Blending: These pencils are specifically designed for easy blending and layering, allowing you to create soft shadows, highlights, and gradients. The wide color range ensures that you can mix and match hues to find the perfect tone for any skin type.Ergonomic Design for Comfortable Use: The pencils feature a comfortable grip that allows for extended use without hand fatigue, making them ideal for long drawing sessions. The smooth barrel ensures precise control, giving you the accuracy needed to work on intricate details.Suitable for All Skill Levels: Whether you're a seasoned artist or just starting to explore portrait drawing, this set is suitable for artists of all skill levels. The rich, blendable colors and ease of use make it a versatile tool for both professionals and hobbyists.Non-Toxic and Safe: These pencils are made from non-toxic materials, ensuring they are safe to use for artists of all ages. The high-quality pigments are designed to be gentle on the skin and safe for extended use in any art project.Portable and Easy to Store: The set comes in a compact, easy-to-store package, making it perfect for artists on the go. Whether you're working in a studio or taking your art supplies with you, this set is portable and convenient to transport.Versatile Art Supplies: In addition to portraits, these pencils can be used for a variety of other artistic projects, including sketching, coloring, and shading. The rich color palette offers endless creative possibilities, making it a valuable addition to any artist's toolkit.The 24-Color Painting Skin Color Pen Hand-Painted Portrait Color Pencil Set is the ultimate tool for artists looking to create realistic and vibrant portraits. With its wide range of skin tones, smooth application, and durable construction, this set is perfect for anyone looking to bring their artistic vision to life. Whether you're an experienced portrait artist or just starting out, these pencils will help you achieve stunning results with every stroke.", 
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	}, 
	{
		"product_id": "191906", 
		"product_title": "Little Dreamer | Baby Journal by Emma Kate Co.", 
		"product_content": "A keepsake to be passed down to your little dreamer.A memento to imprint those moments easily forgotten in the fog of early parenthood.A journal of the milestones and memories, the hilarious and heart-warming.A time capsule of your little one’s history, heritage, and home. Designed in collaboration with Gemma Peanut.FEATURES:Eighteen tabbed chapters, documenting pregnancy, parent profiles, family, birth, and each month for the first twelve months of a little dreamer's life spent earthside Each chapter has been designed with unique and thoughtful prompts for the busy parent, along with open space for the creatively-free A separate ‘my firsts’ prompt card for developmental milestones Brush-lettered words, a poem, manifesto, and bespoke illustrations throughout, including a family tree and world map Designed consciously to include all genders + family types 'More to tell me?' dot grid spreads included at the end of each month, as additional space for writing, photos, and other memorabilia Additional 8 dot grid pages also included (positioned all together, at the back of the journal) 3 grosgrain ribbon dividers An expandable pocket for memorabilia collected along the way Luxe light gold gilded edging Presented in a beautiful fabric covered keepsake box  SPECIFICATIONS:Made with 150gsm beautiful quality, environmentally responsible off-white paper (FSC certified) 128 pages | 64 sheets 165mm wide x 195mm tall x 20mm thick Less than 500grams - the perfect size to carry anywhere Linen fabric cover Lay-flat bookbinding Designed in Melbourne, made with love and care by our socially compliant manufacturing partners in Shenzhen, China", 
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		"product_price": "55.99", 
		"product_price_ex_tax": 58.325, 
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		"product_created_datetime": "2026-09-20 18:24:52", 
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	}, 
	{
		"product_id": "191904", 
		"product_title": "Notes for My Future Self | A6 Notebook by Emma Kate Co.", 
		"product_content": "This handy notebook is a new home for your bright ideas on-the-go.Made with beautiful quality paper, lay-flat stitched binding and ruled line pages, it’s the perfect everyday companion for scribing ideas + making grand plans. SPECIFICATIONS:80 pages | 40 sheets Pages are printed with ruled lines 105mm wide x 142mm tall x 8mm thick Weighs under 100 grams Champagne gold foiled page edging Lay-flat stitched binding [no need to prop or coax open] 110gsm beautiful quality, kind-to-the-planet, off-white paper [FSC certified] Designed in Melbourne, made with love and care by our socially compliant manufacturing partners in Shenzhen, China", 
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		"product_price": "15.99", 
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		"product_created_datetime": "2026-09-20 18:24:26", 
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	}, 
	{
		"product_id": "191902", 
		"product_title": "Very Busy and Important | A5 Notebook by Emma Kate Co.", 
		"product_content": "a cheeky notebook to house the thoughts of very busy and important people...made with beautiful quality paper, lay-flat stitched binding and dot grid pages, it’s the perfect place for scribing ideas, taking meeting notes, keeping up with studies or making grand plans. SPECIFICATIONS:80 pages | 40 sheets dot grid pages 160mm wide x 190mm tall x 8mm thick weighs under 200 grams champagne gold foiled page edging lay-flat stitched binding [no need to prop or coax open] 110gsm beautiful quality, kind-to-the-planet, off-white paper [FSC certified] designed in Melbourne, made with love and care by our socially compliant manufacturing partners in Shenzhen, China", 
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		"product_price": "23.99", 
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	}, 
	{
		"product_id": "191866", 
		"product_title": "Coffee| Hardcover Journal by Emma Kate Co.", 
		"product_content": "a beautiful new home for capturing simple moments, milestones + memories.this journal is the perfect companion for anything and everything swirling around in your head + heart. use her as a bullet journal, a planner, or a space for everything from your brain dumps to free-flowing thoughts; and from keeping track of to-dos, to dreaming up something beautifully brand new.FEATURES: an expandable pocket, for receipts, boarding passes, tickets and other little bits collected on the way three ribbon dividers, to keep you precisely in place luxe foiled journal edging presented in a foiled, hardcover keepsake box  SPECIFICATIONS:160 pages | 80 sheets dot grid pages 145mm wide x 170mm tall x 18mm thick weighs approximately 320grams - the perfect size to carry anywhere luxe linen fabric cover lay-flat bookbinding [no need to prop or coax open] 120gsm beautiful quality, kind-to-the-planet, off-white paper [FSC certified] designed in Melbourne, made with love and care by our socially compliant manufacturing partners in Shenzhen, China", 
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		"product_price": "39.99", 
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		"product_created_datetime": "2026-09-20 18:15:08", 
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